Coca-Cola and whiskey label Jack Daniel’s is launching the “Jack & Coke” in a ready-to-drink canned format.
Coca-Cola partnered with Brown-Forman – the maker of Jack Daniel’s Tennessee Whiskey – in 2021 and developed the product which debuted in Mexico.
The two companies said they took a test-and-learn approach for the initial launch and will apply the lessons from Mexico to take the product to 13 countries within 12 months.
“We are excited to introduce the quintessential Jack & Coke cocktail to consumers in a consistent, convenient and portable format,” said Dallas Cheatham, RTD brand director at Jack Daniel’s.
“Jack & Coke is a cocktail consumers have known and enjoyed worldwide, with origins dating back over a century.”
The new Coca-Cola x Jack Daniel’s RTD, in regular and zero-sugar, will be rolled out in markets including Europe, Asia, Latin America and Africa within the coming months. It has 7 per cent ABV.
