Australian start-up Gravity Seltzer has landed a major retail deal with Coles Liquor Group and will see its variety packs sold in 98 First Choice Liquor stores nationwide.
Established last year by co-founders Mick Spencer and Liam Battye, the company’s mission is to become the country’s “best-tasting” hard seltzer.
The hard seltzer is low in calories, contains less than 1 per cent sugar, and is gluten-free. It is naturally flavoured and boasts a crisp, fresh taste.
Sustainability is a top priority for the brand, explains Spencer, and the new partnership will allow Gravity Seltzer to plant a tree with every 10-pack sold at First Choice Liquor as part of its ongoing collaboration with Airseed.
“This will be in addition to the 8500 trees we have already committed to planting this year,” he adds.
“Our ‘Explore More Variety Packs’ look amazing, and we are excited to have them available nationally at First Choice with the huge consumer demand after people have started seeing them online.”
