Native – a US-based personal care brand of P&G– has teamed up with Girl Scouts of the USA (GSUSA) to launch a limited-edition collection of body care products inspired by some of the most popular Girl Scout Cookies.
The collection includes a range of body care products, including deodorant, body wash, shampoo, and conditioner, in various cookie-inspired scents such as Caramel Coconut, Trefoils, Peanut Butter, Lemon, and Thin Mints.
Founded in 2015, Native is a personal care company that makes clean products from naturally derived ingredients. All of its products are sulphate-free, paraben-free, dye-free, cruelty-free, and vegan.
“At Native, we pride ourselves on delighting our consumers with something unexpected yet crave-able,” said CEO Vineet Kumar. “We are so excited to partner with Girl Scouts to transform its iconic cookie flavours into scents for our clean, simple, and effective collection of products.”
This partnership between Native and GSUSA highlights the potential of brand collaborations in creating unique products for consumers, and by thinking outside the box, brands can leverage each other’s strengths to bring new and innovative products to market.
“Seeing our cookies inspire an entire line of personal care products is exciting,” added Wendy Lou, chief revenue officer, GSUSA. “These products are a fun twist on ways folks can enjoy the scents of our beloved cookie flavours.”
The Native x Girl Scouts collection launches exclusively online at www.nativecos.com and Target in the US.
