Free Subscription

  • Access daily briefings and unlimited news articles


Only $39.95 per year
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

Masterfoods partners with My Muscle Chef for new spice blends

Masterfoods partners with My Muscle Chef for new spice blends

Masterfoods has partnered with My Muscle Chef, a ready-to-eat meal brand, to launch a range of three spice blends: Chimichurri, Peri Peri, and Chipotle.

Masterfoods says the collaboration is its first foray into the herbs and spices category, providing a solution for those who want to add flavour to their meals without compromising their protein goals.

“We know that nailing the flavour for a meal can be the hardest part of cooking – and with protein often being the most expensive part of the meal, we all want to get it right,” said Nigel Pinto, strategic category and brand lead at Masterfoods Australia.  

The herb-infused Chimichurri features vibrant and aromatic flavours, Peri Peri with a bright and tangy flavour, and the smoky Chipotle with a complex and deep taste and a hint of sweetness.

All blends were created with all-natural ingredients with no added sugar and only 16 calories per serving.

Ryan Pinto, head of R&D and innovation at My Muscle Chef, added that the company’s partnership with MasterFoods allows it to support consumers who want to cook and meal prep themselves but find it time-consuming or expensive. 

“By teaming up with Masterfoods, we’ve created a range of products that are perfect for creating delicious high-protein meals in their kitchens,” concluded Pinto. 

The Masterfoods x Muscle Chef spice range is now available nationwide in Woolworths at an RRP of $4.80.

You have 3 free articles.