Cadbury has teamed up with Baileys to launch an alcohol-free Old Gold chocolate bar inspired by the Irish liquor brand.
This marks the first time Baileys has partnered with the chocolate company.
The product combines the rich taste of Old Gold dark chocolate with a smooth Baileys Original Irish Cream-flavoured centre to offer the “ultimate” non-alcoholic indulgent experience.
Katrina Watson, senior marketing manager for Cadbury, said the brand is committed to delighting consumers with the highest quality of dark chocolate.
“We continue to innovate and evolve our portfolio to include exciting new products that create indulgent experiences for people to enjoy,” added Watson.
Cadbury Old Gold, inspired by Baileys, is available for an RRP of $6 per bar in Coles, Woolworths, Big W and independent supermarkets nationally.
Brand extension company Asembl brought the two brands together.
