US-based hydration brand Liquid IV has expanded its presence in Australia by distributing its products at Costco.
The brand said its electrolyte drink mix can help provide hydration for workouts, travels, and adventures. Its core product – Liquid IV Hydration Multiplier – has been scientifically engineered to provide faster hydration than water.
“In the US, Liquid IV consistently leads powdered hydration sales at Costco and we aim to translate this success in Australia,” said Clare Standing, head of health & wellbeing at Unilever Australia & New Zealand.
Liquid IV Hydration Multiplier Lemon Lime Electrolyte Drink Mix is now available at Costco for $39.99 per 30-pack.
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