Australian supplement brand BSC and global confectionery Chupa Chups’ collaboration, namely the companies’ protein product, has received the Best Food or Beverage Product award at the Licensing International Excellence Awards.
“It was a true collaboration between both brands and our licensing partner, Asembl, ensuring we met the high standards set by the global custodians of the Chupa Chups brand,” said Sheree Young, BSC’s CEO.
The award-winning BSC x Chupa Chups includes ‘Protein Water Powders’ and ‘Soft Protein Bars’ in Chupa Chups’ flavours – watermelon, strawberry, orange, grape, coke, and choco vanilla.
“We sold over 100,000 units in the first week alone. Now you can find the products in Woolworths, Chemist Warehouse, and as of this week, Coles,” said Greg Young, BSC’s founder.
Chupa Chups has launched paper stick pilot in New Zealand this month.
