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In the US, Philadelphia Cream Cheese unveils cheesecake innovation

Philadelphia Cream Cheese
Philadelphia Frozen Cheesecake and Cinnamon Cream Cheese Frosting. (Source: Supplied)

Philadelphia Cream Cheese is entering the frozen dessert category with two products designed to simplify festive dessert preparation: Philadelphia Frozen Cheesecake and Cinnamon Cream Cheese Frosting.

Now available at select retailers in the US, the frozen cheesecake comes in Original and Strawberry Swirl flavours. Both feature a graham cracker base and list cream cheese as the primary ingredient. 

The Strawberry Swirl version includes a drizzle of fruit sauce. Pre-sliced and ready to serve after thawing, the cheesecake requires no baking and is a permanent addition to the brand’s range.

Philadelphia is also introducing a limited-edition cinnamon variant of its refrigerated cream cheese frosting. The seasonal release follows the success of the original, which reportedly sold nearly 1 million units in its first year.

“After three years of development, our new Frozen Cheesecake offers an effortless way to serve a festive favourite, while our Cinnamon Frosting brings a nostalgic flavour with its blend of warm cinnamon and brown sugar,” said Kelli Srivastava, senior brand manager for Philadelphia Cream Cheese.

Part of the Kraft Heinz portfolio, Philadelphia has long been a staple in holiday baking across the US. The company says it sells more than 50 million pounds of cream cheese during the holiday season in the US.

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