Razor brands Gillette and Venus have partnered with recycling firm TerraCycle in a free nationwide program to recycle razor blades and packaging of all brands.
Consumers can gather and send used razors directly to TerraCycle for upcycling into new products. Deliveries are made via regular mail using a free postage label downloadable from the TerraCycle website.
Gillette has also marked the partnership by selling some of its razor products in 100-per-cent recyclable TerraCycle cardboard packs.
“Our ambition is to be a force for good and that includes offering consumers more sustainable solutions,” said brand owner P&G Australia’s communications director Claudia Manuel. “We are thrilled to partner with TerraCycle on this initiative to make all brands of razors and packaging – not just our Gillette and Venus products – recyclable in Australia for the first time.”
“We expect there are many Australians who will be very keen to start collecting and returning their razor blades and packaging so they can be recycled, rather than placing them in landfill,” said TerraCycle GM Jean Bailliard.
“Later in the year once normal routines commence, we will also be encouraging community participation through sports clubs, gyms and our existing community networks to increase the volume of collections even further.”