instagram Archives - Inside FMCG

Building your business on Instagram

Recent updates to business profiles mean better communication with consumers.

7-Eleven’s Slurpee bags international ‘Shorty Award’

Convenience store chain wins award for the second time.

Infused with enthusiasm

How FMCG disruptor Frequency H2O got started.

Pharmacies attract cosmetic buyers

Priceline highly popular pharmacy among cosmetic buyers.

Customer excellence series: Fit Nutrition Fix

“The key to maintaining a transformative environment is to first create a culture that lives and breathes innovation.”

It’s all about feelings

As shoppers use technology to share inspiration and aspiration, the challenge has been set for FMCG marketing.

Bucking the Big Brother concept

In ways Orwell could never imagine, the smartphone has brought about a people-powered revolution.

Instagram ads lift Philadelphia sales

Mondelez’s Philadelphia Cream Cheese bolsters category sales on the back of Instagram roll out.

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