Nielsen data finds pet supplies, frozen foods, health and beauty products and confectioneries are fastest growing catego...
Ethnic households spend over $45 more on fruit and veg compared with non-ethnic counterparts.
Grocery, cleaning, alcohol and pet food all saw an increase in online-only purchases.
Weak wage growth and high living costs affect Aussies' recommended vegetable consumption.
Research shows 48 per cent of the sales would have happened anyway.
The worldwide protein trend has caused sales of products listing protein content to leap by 22.3 per cent.