Nielsen Archives - Inside FMCG

More Aussie men investing in grooming products

Aussie men are also more willing to purchase expensive brands, paving the way for brands to create more luxury products for the market.

Nielsen improves Homescan to better measure cultural diversity and nutritional info

Nielsen data finds pet supplies, frozen foods, health and beauty products and confectioneries are fastest growing categories.

Sustainability high on the agenda for shoppers

Researchers expect shoppers to spend up to $150 billion on products with a sustainability claim by 2021.

Multicultural consumers present growth opportunity in fresh produce

Ethnic households spend over $45 more on fruit and veg compared with non-ethnic counterparts.

Aussies spending more on fish and seafood

The fish and seafood category is well-positioned to be a premium protein offer for consumers.

Australian e-commerce sales grew by 4 per cent in 2018

Grocery, cleaning, alcohol and pet food all saw an increase in online-only purchases.

Can Aussies reach their “five a day” on any budget?

Weak wage growth and high living costs affect Aussies’ recommended vegetable consumption.

Retailers and suppliers wasting over A$11bn on discounting

Research shows 48 per cent of the sales would have happened anyway.

Manufacturers missing out by not stating protein content

The worldwide protein trend has caused sales of products listing protein content to leap by 22.3 per cent.

This week in FMCG

In the headlines this week.

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