Nielsen Archives - Inside FMCG
More Aussie men investing in grooming products
Aussie men are also more willing to purchase expensive brands, paving the way for brands to create more luxury products for the market.
Nielsen improves Homescan to better measure cultural diversity and nutritional info
Nielsen data finds pet supplies, frozen foods, health and beauty products and confectioneries are fastest growing categories.
Sustainability high on the agenda for shoppers
Researchers expect shoppers to spend up to $150 billion on products with a sustainability claim by 2021.
Multicultural consumers present growth opportunity in fresh produce
Ethnic households spend over $45 more on fruit and veg compared with non-ethnic counterparts.
Aussies spending more on fish and seafood
The fish and seafood category is well-positioned to be a premium protein offer for consumers.
Australian e-commerce sales grew by 4 per cent in 2018
Grocery, cleaning, alcohol and pet food all saw an increase in online-only purchases.
Can Aussies reach their “five a day” on any budget?
Weak wage growth and high living costs affect Aussies’ recommended vegetable consumption.
Retailers and suppliers wasting over A$11bn on discounting
Research shows 48 per cent of the sales would have happened anyway.
Manufacturers missing out by not stating protein content
The worldwide protein trend has caused sales of products listing protein content to leap by 22.3 per cent.
