Nielsen Archives - Inside FMCG
Partnered content: Receipts from grocery, meal delivery services and fast food determine who is competing for the stomach of the consumer.
Aussie men are also more willing to purchase expensive brands, paving the way for brands to create more luxury products for the market.
Nielsen data finds pet supplies, frozen foods, health and beauty products and confectioneries are fastest growing categories.
Researchers expect shoppers to spend up to $150 billion on products with a sustainability claim by 2021.
Ethnic households spend over $45 more on fruit and veg compared with non-ethnic counterparts.
The fish and seafood category is well-positioned to be a premium protein offer for consumers.
Grocery, cleaning, alcohol and pet food all saw an increase in online-only purchases.
Weak wage growth and high living costs affect Aussies’ recommended vegetable consumption.
Research shows 48 per cent of the sales would have happened anyway.
The worldwide protein trend has caused sales of products listing protein content to leap by 22.3 per cent.