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White King owner warns of profit slide



The company behind White King cleaning products and Huggie fabric softener is warning of a first half profit slump amid tough trading conditions.

Pental says the cost of bringing forward planned TV ads for White King will drag its first half net profit down 16 per cent to $1.8 million from $2.15 million.

It expects flat revenues for the six-month period but is sticking with its plans to recommence regular dividends.


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