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EasiYo promotes new product push

unnamedNew Zealand homemade yogurt brand, EasiYo, has launched a new integrated marketing campaign to support the release of its new yogurt maker.

This month, a 30 second television commercial airs nationally on selected TV channels and lifestyle programs, complemented by print and digital advertising and a public relations campaign to reach EasiYo’s 25 to 44 year old female target audience.

Caroline Clarke, global marketing manager, EasiYo, said EasiYo is aiming to boost its position within Australia’s homemade yogurt market, which she says is still relatively young.

“Australians love yogurt and consume approximately 8.6 kilograms per person each year. In comparison to chilled yogurt, homemade, or powdered products represent 1.5 per cent of sales.

“We feel Australia is still a young market when it comes to homemade yogurt, which presents EasiYo with incredible opportunities to increase its 41 per cent value share,” Clarke said.

“Making yogurt at home has never been easier. With a stylishly redesigned maker and broad range of flavours and yogurt types, EasiYo anticipates the range will be well received by those seeking news ways to improve the quality of their family’s diet.”

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