Gatorade Fierce launches new hydration option
A new strawberry flavour joins the existing line of blue bolt, grape and green apple flavours which will be repackaged under the Gatorade Fierce range.
Gatorade’s integrated marketing campaign introduced a new ad which debuted on May 1. The ad features AFL stars and Gatorade ambassadors Gary Ablett and Scott Pendlebury.
Brad Van Dijk, PepsiCo Australia & New Zealand’s senior director, said “Gatorade Fierce has been a recognised success in the US and we are excited to introduce the new Strawberry flavour into the Australian market.”