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Gatorade Fierce launches new hydration option

gatoradeGatorade Fierce, a new product from the energy drink maker, offers athletes with another hydration option.

A new strawberry flavour joins the existing line of blue bolt, grape and green apple flavours which will be repackaged under the Gatorade Fierce range.

Gatorade’s integrated marketing campaign introduced a new ad which debuted on May 1. The ad features AFL stars and Gatorade ambassadors Gary Ablett and Scott Pendlebury.

Brad Van Dijk, PepsiCo Australia & New Zealand’s senior director, said “Gatorade Fierce has been a recognised success in the US and we are excited to introduce the new Strawberry flavour into the Australian market.”

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