Gatorade Fierce launches new hydration option

gatoradeGatorade Fierce, a new product from the energy drink maker, offers athletes with another hydration option.

A new strawberry flavour joins the existing line of blue bolt, grape and green apple flavours which will be repackaged under the Gatorade Fierce range.

Gatorade’s integrated marketing campaign introduced a new ad which debuted on May 1. The ad features AFL stars and Gatorade ambassadors Gary Ablett and Scott Pendlebury.

Brad Van Dijk, PepsiCo Australia & New Zealand’s senior director, said “Gatorade Fierce has been a recognised success in the US and we are excited to introduce the new Strawberry flavour into the Australian market.”


Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

Inside FMCG Jobs


FMCG Products



View details

Latest Poll

Do you think consumers will buy into garden collectables?

FREE NEWS BRIEFS Get breaking news delivered