Local health company Locako will now have its low-carb, low-sugar paleo bars, which contain about 10 per cent collagen, stocked in 45 Healthy Life stores nationwide.
Locako owner Ally Mellor is thrilled to be making collagen convenient and accessible to more Australians.
“We’re used to hearing about people putting collagen in their lips but putting it past your lips is actually a healthier and more natural way to make the most of its anti-ageing benefits,” Mellor said. “While collagen supplements have been trickling onto the market for about a year, many people still don’t know that they can take it internally, or how best to consume it for their health, so we’ve made it easy and convenient by putting a few grams of high quality grass-fed collagen into a snack bar.”
Healthy Life chief marketing officer Simon Cheng said the business is excited to be the first major retailer stocking collagen bars.
“Every day, we’re hearing about new discoveries and new techniques which are leading to exciting breakthroughs in the health industry,” he said. “Today, the buzz is all about collagen, so that’s what we’re stocking on our shelves.”
Charlotte Williams, naturopath and store manager at Healthy Life Bondi Junction, which became the first store to stock the bars earlier this month, said there were myriad reasons to take a daily dose of collagen.
“As the most abundant naturally occurring protein in our bodies, collagen is an enabler for more youthful looking and plump skin, as well as healthy hair. Collagen also promotes good joint and gut health. While our reserves of collagen decline as we age, the great news is that dietary collagen is resorbable, which means that collagen can be broken down, converted, and absorbed back into the body,” Williams said.
“The natural degeneration of collagen results in external signs such as wrinkles and weaker nails while internally it can lead to joint degeneration, muscle loss and digestive issues. Consuming a few grams of collagen each day can help strengthen nails, bones, joints and muscles, assist with digestive and gut health, and can also support healthy skin.”