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Violet Crumble launches Caramel Honeycomb Milk

Confectionery business Robern Menz is adding the new product – Caramel Honeycomb Milk – to its range on the market after the launch of the Violet Crumble Milk last year.

“The frenzy we saw last year from our taste-bud shattering Violet Crumble Milk was overwhelming, so we knew our next milk drink needed to take the flavour combinations to another level,” said Phil Sims, CEO of Robern Menz.

The new range features a combination of golden honeycomb, a caramel-flavoured white choc and milk. This is also the second collaboration of Robern Menz with Bickford’s – an Australian beverage producer.

After launching the old product line, Violet Crumble, Robern Menz conducted a survey and found that 70 per cent of Aussies like white caramelised chocolate, and one in three consumers searches for drinks with honeycomb and chocolate flavoured milk.

“Having seen the success of brand collaborations firsthand with the launch of our Violet Crumble Chocolate Honeycomb Milk, we had no doubt that we wanted to continue to increase value to the consumer and enhance the brand experience by releasing Violet Crumble Caramel Honeycomb Milk” said Amelia Wright, brand manager at Bickford’s.

The Caramel Honeycomb Milk can be found at Coles Express, Ampol and local Independent supermarkets or online with an RRP of $4.50.

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