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Lyre’s adds alcohol-free bubbly to its growing Australian range

Lyre’s is giving Aussies more choices in their non-alcoholic beverages with the addition of non-alcoholic sparkling wine, Classico, to its range on the market.

Featuring fruit-based flavours including peach, melon, and Granny Smith apple, Lyre’s said that the sparkling wine is specially-made for celebratory occasions such as birthdays, anniversaries, or simply a Sunday lunch.

“We’re very excited to launch our Classico ahead of Christmas and the New Year. It’s a great premium option for those looking to enjoy all that a sparkling wine offers, minus the alcohol,” said Mark Livings, Lyre’s co-founder and CEO.

Livings also said the demand for non-alcoholic and healthy drinks has been increasing day by day, and Classico was born to meet this growing need.

“We’re seeing a moderation trend sweeping across all global markets, and with this comes an emphasis on health and wellness,’ said Livings.

“IWSR forecasts that no-and-low alcohol volume in Australia will grow by 16 per cent from 2020 to 2024; so, there’s no doubt that there’s a growing demand for sophisticated alcohol-free drinks, and we are confident Classico will be well-received by those who are jumping on the trend.”

Created by David Murphy, Lyre’s flavour architect, the non-alcoholic drink is vegan and focuses on the taste when being enjoyed on its own or matched with food. According to the company, the packaging is environmentally friendly and can be 100 per cent recycled.

The Classico product range can be bought at Sans Drinks, David Jones and the company’s website nationwide with an RRP of $14.99 for a 750ml bottle and it will be launched in Woolworths next year. The 250ml ready-to-drink version is also available.

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