Mojo has revamped its brand identity for the first time since hitting the Australian market more than a decade ago.
According to Mojo, its change will foster stronger brand recognition and will include changes to packaging and the company’s website, making it easier for the company to interact with consumers through visuals, which it believes will build customer confidence and interest in its products.
The new branding includes a new mantra, ‘Actually Naturally’, which appears to push the business’ commitment to being an authentically fermented, organic, low sugar and free-sweetener kombucha to consumers.
“After more than 10 years in market, Mojo is still innovating the Kombucha category in a way that’s true to our values, and our new branding reflects this,” said Anthony Crabb, Mojo CEO & co-founder.
“We pride ourselves on following a traditional and thoughtful fermentation method, avoiding shortcuts, and this is what sets our kombucha apart from other functional beverages in the market. We wanted to visually communicate this Mojo difference, with packaging that’s as unique & lively as what’s inside the bottle.”
Along with the rebrand is the launch of Superbooch – Mojo’s latest kombucha – in Woolworths stores with two flavours including Calm-omile & Green Gut Guru.
Mojo’s Calm-omile is a premium blueberry kombucha with lavender and chamomile extracts and can be used as an alternative to alcohol, while the Green Gut Guru combines premium Kombucha with apple juice, spinach and Spirulina that can be replaced fresh juice or green smoothie.
The new Superbooch range is stocked at Woolworths stores with an RRP of $4.30.
