Menz’s Violet Crumble has partnered with personal care brand Allkinds to release a limited edition range of bath and body products, marking the chocolate brand’s debut in the personal care category.
The new range includes a Violet Crumble Whipped Shower Foam, Violet Crumble Jelly Wash, Violet Crumble Lip Saver, Violet Crumble Lip Glow, and a Violet Crumble Happy Lips Set.
“This fun new take on the Aussie icon is a choccy lover’s dream,” said Polly Love, national marketing and licensing manager at Menz.
“Allkinds has nailed the shattering deliciousness of the Violet Crumble experience. We are excited to get the Violet Crumble brand into new products and channels.”
The Violet Crumble range is available at Allkinds stores across Australia and online, with prices ranging from $11.99 to $22.99.
Brand extension company Asembl brought the two brands together.
