Menz Violet Crumble has entered the wellness snacking market by partnering with supplement brand BSC to launch a chocolate protein bar range.
The BSC Soft Protein Bar x Violet Crumble combines honeycomb pieces with BSC’s candy-like soft protein bar format, a first in the Australian market.
“Developing the new technology, BSc Soft Protein Bar with Violet Crumble, has been so much fun for us,” said Greg Young, founder of BSC. We worked with the latest European technology to bring this product to life.”
Available in two flavours, Chocolate Honeycomb and Caramel Honeycomb, each 55g bar boasts 16g of protein, less than 3g of sugar, and a 4.5 health-star rating.
Polly Love, national marketing and licensing manager for Menz Confectionery, said the brand wanted to explore new territories and shatter expectations of what is possible.
“We love that the team at BSC had the vision to bring these delicious Violet Crumble-inspired soft protein bars to life,” said Love. “They are absolutely delicious.”
The BSC Soft Protein Bar x Violet Crumble Chocolate Honeycomb and BSC Soft Protein Bar x Violet Crumble Caramel Honeycomb will launch nationally in Coles on May 6, with supplement stores ranging through Nutrition Warehouse.
Brand extension company Asembl brought the two brands together.
