Sanitarium Health Food-owned cereal brand Weet-Bix has launched its new range, dubbed Weet-Bix Bites Coco Crunch with choc pieces.
Weet-Bix Bites Coco Crunch, available on store shelves nationwide starting today, is described to become “a family favourite” as a cost-effective and practical breakfast choice that balances flavour and health.
Jessica Ferguson, accredited practising dietitian at Sanitarium Health Food Company, said Weet-Bix Bites Coco Crunch provides a breakfast cereal option with 74 per cent wholegrains that’s high in fibre.
“With a four-star health rating, it’s also high in iron, folate, and vitamins B1, B2, and B3, and a source of protein, Weet-Bix Bites Coco Crunch provides nutritional benefits that families have come to expect from Weet-Bix,” she said.
Weet-Bix Bites Coco Crunch can be found now in Woolworths and independent supermarkets and Coles from July 8.
Last year, Weet-Bix partnered with Unilever’s ice cream brand Weis to launch Weis-Bix Limited Edition Mango cereal.
