The Magnum Ice Cream Company, parent of Streets, will focus on reducing ocean waste under a new partnership with Seabin, following data showing its packaging among debris collected in Sydney Harbour.
Under the agreement, TMICC will support ongoing monitoring, reporting and community awareness initiatives, as pressure grows on FMCG manufacturers to address packaging waste and producer responsibility.
The partnership will also centre on measuring and reducing Streets-related soft plastic litter over time, using Seabin’s data platform to track volumes and identify likely pathways into waterways.
Seabin’s in-water devices capture and categorise floating waste across marinas and urban waterways. Latest monitoring in Sydney Harbour shows microplastics account for 54.77 per cent of collected material, while soft plastics represent 18.69 per cent, the second-largest category.
The data also found that around 1 per cent were Streets ice cream wrappers, equating to thousands of individual pieces entering the harbour.
Magnum GM ANZ Scott Mingl said the findings prompted the company to reassess its environmental footprint.
“Australians care deeply about their oceans, and so do we. When Seabin first reached out to us with its waste report, it was a moment for us to pause and reflect on our role in that picture,” he said.
“This partnership is about taking practical steps: supporting technology that helps remove plastics, working with real data that shows where waste may be coming from, and engaging with communities to encourage responsible disposal.”
In addition, earlier this month, The Magnum Ice Cream Company also reported sales growth for the last fiscal year, driven by new product launches under its core brands.
