FMCG companies and retailers have been warned that an overwhelming number of consumers are worried about the safety of their protein this Easter, amid industry preparations for the upcoming peak purchasing period.
Food Safety Information Council (FSIC) data indicates that 96 per cent of shoppers are worried about seafood safety, slightly more than the 95 per cent worried about poultry and the 90 per cent concerned about minced meat.
FSIC council chair Rachelle Williams said that while Australian products have a good reputation internationally, there are still risks to consumers if products are not kept safely.
The figures come as the FMCG community and retailers prepare for one of the busiest protein trading periods of the year, with consumers heading to markets and supermarkets to stock-up ahead of the Easter break.
The Sydney Fish Market has put extended hours into place for the weekend, which it expects to be the busiest of the entire year.
Bryan Skepper, Fish Market general manager, said that recent rains should improve the quality of products.
“The recent rains will freshen the coastal waterways resulting in great catches and an abundance of fish in the lead up to Easter,” Skepper said.