FMCG giant Mars Wrigley Australia is bringing 5 GUM back to market in Australia. The confectionery company said it’s back by popular demand with three new flavours including Blueberry Rush, Watermelon Burst and Cool Mint.
They were chosen based on the best flavours from around the globe and old time Australian favourites. Mars Wrigley said the latest formulation has a longer lasting flavour and is sugar-free.
“The well-loved stick format will also be making a comeback, delivering a unique texture compared to the tab, pellet, ball and soft chew formats already available on the market,” Mars Wrigley said in a statement.
Michelle Gazzola, portfolio director – Gum and Mints, Mars Wrigley said the company is “so excited” to be bringing 5 GUM back into the Australian market.
“We are confident the flavours will attract previous fans back to the brand and encourage new customers to experience the exhilaration of choosing the unfamiliar by trying 5 GUM,” she said
5 GUM is available at Coles, Woolworths, IGA, 7Eleven and Caltex.