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Australian faux meat startup Meet wins listing in 820 Coles stores

‘Chicken’ Tenders from Meet.

Joining the fast-growing line-up of emerging companies in the faux meat sector is Australian plant-based meat startup Meet.

The company’s frozen range of faux meat products is now available for purchase in 820 Coles stores around Australia. 

“We’re extremely proud to partner with Coles and offer our healthy range of frozen, plant-based meat products to Australian consumers,” said Matt Dunn, CEO at Meet. 

Plant-based diets are on the rise both in Australia and worldwide. Recent research shows that one in three Australians are “flexitarians” – people whose diet is centred around plant-based food with the occasional inclusion of meat.

“At Coles, we strive to deliver only quality products to our customers. That’s why we’re excited to partner with Meet, an Australian-made, owned, and operated family business, to Meet the growing demand of plant-based meat alternatives in Australia,” said Charlotte Rhodes, Coles GM for dairy, frozen and convenience. 

The range of Meet products includes Meetballs and ‘chicken tenders’.

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