Violet Crumble has partnered with The Collagen Co to launch chocolate and honeycomb-flavoured collagen drinks, marking the former’s entry into the health and wellness category.
The range is available in two variants: Violet Crumble Glow Shake – Premium Collagen Meal Replacement and Violet Crumble Collagen Dream – Advance Sleep Formula.
The Collagen Meal Replacement contains 29 grams of protein per serving and 17.5 grams of hydrolysed peptide, which helps regulate metabolism and support hair, skin, and nails.
Josh Woodley, co-founder and chief product officer of The Collagen Co, said the collaboration aligns with the brand’s commitment to offering beneficial but enjoyable products.
“This unique partnership allows us to offer our customers a delightful way to enhance their beauty and wellness routines, ensuring they can indulge in great taste while supporting their health,” he concluded.
Violet Crumble Glow Shake – Premium Collagen Meal Replacement is available for an RRP of $79, while Violet Crumble Collagen Dream – Advanced Sleep Formula is available for an RRP of $49 at The Collagen Co’s website.
Brand extension company Asembl brought the two brands together.
