South Australian confectionery brand Menz FruChocs is expanding beyond supermarkets with a limited-edition hot chocolate range in partnership with Cibo Espresso.
Polly Love, national marketing and licensing manager at Menz, said the move is a strategic brand extension for FruChocs.
“Partnering with Cibo allows us to take FruChocs beyond the supermarket shelves and into everyday moments of indulgence,” said Love.
“These hot chocolates are all about comfort, indulgence, and fun. We look forward to seeing customers enjoying their favourite sweet treat in a drink.”
The collaboration features three FruChoc-inspired beverages:
- Original FruChoc Hot Chocolate – a classic chocolate drink with fruity notes, topped with whipped cream and crushed FruChocs.
- Strawberry FruChoc Hot Chocolate – a chocolate base with a sweet strawberry flavour.
- White Choc Raspberry FruChoc Hot Chocolate – a creamy white chocolate drink paired with tangy raspberry.
Meanwhile, Cibo Espresso marketing manager Kelly Magor said the collaboration reflects the brand’s commitment to supporting local businesses.
“We love working with local South Australian businesses, and Menz FruChocs are always a crowd favourite,” added Magor.
“These hot chocolates are perfect for on-the-go mornings, a catch-up with friends, and everything in between.”
The drinks are available in three sizes (Caffe $5.90, Grande $6.90, Alto $7.90) and can be purchased at participating Cibo Espresso stores in Adelaide and via the Cibo Espresso app until July 27.
