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Violet Crumble teams with Carman’s to unveil a limited-edition protein bar

Australian confectioner Menz has teamed with breakfast brand Carman to create a Carman’s Limited Edition Violet Crumble protein bar.

The new bars contain elements of Violet Crumble’s honeycomb, peanuts and milk chocolate ingredients along with natural ingredients. It promises to meet nutritional standards and satisfy sweet cravings.

Jed Simpfendorfer, chief marketing officer at Carman’s said the collaboration – enabled by brand agency Asembl – has joined “two iconic Australian brands”.

“We know Aussie shoppers will love this combination of quality natural ingredients and the nostalgic taste of Violet Crumble in a bar that is so delicious it’s hard to believe it’s so nutritious.”

The protein bar is now available in Coles and will be sold in Woolworths on January 15 next year. Customers can purchase it online direct from Menz for an RRP of $7.50 a box.

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