Babycare retailer Huggies has expanded its brand into apparel, launching its first baby clothing collection Down Under, in partnership with Caprice Australia.
The Huggies Babywear collection features pieces including long- and short-sleeved bodysuits, rompers, coveralls and bodysuit and pant sets.
“We understand the unique needs of parents and babies and are excited to expand our brand into the clothing arena with this range of high-quality, comfortable, and stylish clothing for babies and toddlers,” said Gabrielle Davidson, personal care marketing director at Huggies.
According to the brand, the line intends to provide parents with the same dependable quality as Huggies nappies, but in a choice of soft, certified organic cotton fabric created with a modern, minimalist look.
This line also promises to give comfort and style to children at affordable costs.
The Huggies Babywear collection is now available in Big W stores nationwide and online.
