marketing
Followmarketing Archives
Unilever’s chief marketing boss to retire
Keith Weed announced his retirement on Friday following 35 years of service at the FMCG giant.
Traders and the lost art
Supercharge your brand by rediscovering the lost science of FMCG marketing.
Little Shop gave a little lift in sales
Analysts from Citi estimate Coles' sales grew by five per cent during the campaign.
How Durex can recover from its product recall
Other global brands have shown that if a recall is dealt with quickly and appropriately, a company can survive and prosp...
Price the main factor driving brand loyalty
Survey: 40 per cent of consumer respondents said they don’t consider brands while shopping.
The six new Ps of marketing
Traditional four Ps serves as foundation in business as new ones come into play.
Temporary, contractual roles rise in Australia
Hays research shows companies hire more contractual employees.
What skills are needed in the FMCG sector?
Improving skills may boost salary and longevity in companies.
POPAI ANZ, GfK conduct Shopper & Retail Marketing survey 2017
Organisations revisit study after three years.
Just Wines raises $6 million for marketing, tech upgrades
Online wine company to use funding for personalised shopping experience and AI.
Sponsored: Is your marketing department art smart?
Save time and money by increasing artwork production and management efficiencies.
Exclusive FMCG jobs market update – April
Positive outlook despite increase in unemployment rate.
Black Box to put products in homes
New Zealand disruptor brings free trial approach to Australia.
FMCG jobs market update – November
There are some great opportunities for those open to a move this side of Christmas.
Brands needs to develop phone smarts
Mobile marketing tactics can help shape the consumer/shopper journey.
PART 5: The secret to successful packaging design
How do you demonstrate value for money on a retail shelf without a discount sticker?
The secret to successful packaging design – PART 4
To be engaging, design must be relevant to the target consumer – emotionally connecting with their needs and wants.
The secret to successful packaging design – PART 3
Irresistibility is impossible to refuse.
