Key Opinion from FMCG Professionals - Inside FMCG
Consumers are more environmentally-conscious than ever, but when it comes to the crunch will they opt for the most sustainable option?
Is it OK for retail staff to bend the rules a little if it means keeping a customer happy?
OPINION: “Woolworths has targeted children with a manipulative promotion that relies on the same psychological triggers that can promote gambling.”
Currently there is no law requiring pet food manufacturers to recall a product if it makes pets ill.
Do you think it’s OK for one company to control half of the market?
Do you think the Health Star Rating is working or are there changes needed?
Magesvaran Suranjan shares learnings from his career in FMCG.
The water industry has raised concerns about the “flushability” of wipes.
Some retailers reported that consumers are purchasing less items since the ban was introduced.
Social doesn’t have to be ‘hard basket’ – it can be a cost-effective way to get consumers to add your products into their baskets.